From Business Idea

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My experience

With over 17 years of experience in entrepreneurship. I started my first business venture when I was barely 20 years old in London. I had limited resources and knowledge about business, and when I got my first VAT bill, I was literally in shock. Thankfully I had a great accountant that helped me fix this. And this became my first very valuable business lesson, of many to come.

Since then, I have started three startups, few service businesses and joined early on in few others. I have lived and worked in 9 countries and have run businesses in Iceland, UK, India, Uganda, Nigeria, Belgium and Netherlands.

I have been involved in almost every stage of business, from idea, launching the product/project, getting investors, pivoting, scaling up and selling the business (or closing it). I have had many highs and many lows. I could have escaped many of my early on challenges and even ´failures´ if I had had mentors, advisors and coaches.

I do understand many, if not most, of the challenges and opportunities that face entrepreneurs and startups.

The feeling of loneliness, the lack of clarity and confusion which steps to take, the overwhelm about the massive to do list and the lack of know-how to acquire the results is all the feelings, I can relate to. I used to experience these feelings frequently in my startup journey. Also often lacking complete focus and absolute productivity. In fact, it used to take my years to acquire my first 100 customers, which today takes me matters of weeks.

I sincerly want to help you save months if not years of trial and error, and guide you step-by-step in the process of getting your first 100 customers and get investment ready. I have figured out a system that actually works, as long as you are willing to put in massive action.

What others say

"Silja is a one of a kind entrepreneur. She will motivate you to push harder - the word "impossible" is not in her dictionary. Silja has a lot of experience and I'm sure startups can benefit a LOT from her expertise!"

Ralph de Groot - Restoranto

"Silja is a true leader with a global mindset. She has vast experience living and working all over the world and growing businesses and teams, offering a variety of expertise in marketing, growth hacking, and conscious leadership".

Georgina Miranda - She Ventures

"When I first started working with CLARA, I thought I knew everything when it came to sales and networking. Silja, not unkindly, quickly disabused me of those pretensions. She was invaluable in helping me to hone my strengths and shore up my weaknesses. Before long, I had the confidence and the ability to pitch to the likes of Disney Entertainment, Hewlett-Packard, EA DICE and Sony. Whilst working directly under Silja at CLARA, we helped to grow their existing customer base until CLARA was eventually bought over by Jive Software".

Mark Jones Entrepreneur & Developer

"I had the great pleasure of working with Silja during my time at CLARA. Silja is a motivated salesperson that understands the importance of developing long lasting client relationships and trust. She is a hard working sales executive with a closing ratio I've never seen before, which can be attributed to her excellent communication skills and persuasiveness. Silja gets my highest recommendations" .

Kari Thor Runarsson- Founder Authentiq